Netflix removes controversial new plan

Streaming giant Netflix has removed a controversial plan to thwart password sharing by requiring trusted devices to log in at the primary location once a month, and instead opted for periodic device verification.

Snapshots of a now-deleted update in Netflix’s help centre showed that Netflix wanted users to create a trusted device they would connect to the Wi-Fi at the user’s primary location in order to watch something once every 31 days. However, this was later removed and replaced with device verification through a code instead.

“As long as the device being used to watch Netflix is using the internet connection in the primary account owner’s household, we will not require verification,” said the company in its help centre page for India.

However, Netflix did not specify how it planned to handle users who are willing to share verification codes with those borrowing their passwords. The company’s now-deleted 31-day rule prompted tremendous outcry on social media, as many questioned how household members living apart for extended periods would be able to use Netflix. Others threatened to cancel their accounts or turn to pirated media instead.