iPhone sales set a new record 

Apple reported that sales fell for the fourth consecutive quarter when compared to the prior year, but profit rose on the back iPhones and services, AFP reported.

The tech giant said it made a profit of $23 billion on revenue of $89.5 billion, which was down slightly from the same period last year.

Apple chief executive Tim Cook said iPhone sales set a new record for its September quarter while money taken in from services hit an all-time high.

The company brought in $43.8 billion from iPhone sales while its services unit selling products such as Apple Music and iCloud brought in $22.3 billion, up 16 percent from a year ago.

“We now have our strongest lineup of products ever heading into the holiday season, including the iPhone 15 lineup,” Cook said in an earnings release.