Elephant House brand beverages for India
Reliance Consumer Products Limited (RCPL), the FMCG arm and wholly-owned subsidiary of Reliance Retail Ventures Limited (RRVL), announced that it has partnered with Sri Lanka-headquartered Elephant House to manufacture, market, distribute and sell beverages under the Elephant House brand across India.
This association will help RCPL bolster its growing beverage portfolio that boasts iconic brands such as Campa, Sosyo, and Raskik and bring exceptional new products and value propositions to Indian consumers.
Elephant House is owned by Ceylon Cold Stores PLC, a John Keells Holdings PLC subsidiary, Sri Lanka’s largest listed conglomerate. Under the Elephant House brand, it manufactures and sells a wide range of beverages, including Necto, Cream Soda, EGB (Ginger Beer), Orange Barley, and Lemonade, to name a few.
Regarding the partnership, Ketan Mody, COO of Reliance Consumer Products Limited, said, “Elephant House, which enjoys strong market credibility, is an iconic brand with deep-rooted heritage.
This partnership will add its much-loved beverages to our growing FMCG portfolio and offer our Indian consumers great choices and value propositions through quality products. Being the custodian of several renowned global brands in India, Reliance is well-equipped to expand Elephant House’s established consumer brand, built for over 150 years.
Krishan Balendra, Chairperson of the John Keells Group, said, “We are proud to announce the expansion of the Elephant House brand to the Indian market. Our partnership with Reliance Consumer Products Limited marks a significant milestone in the journey of our heritage brand. It represents our commitment to delivering our high-quality beverages to new consumer segments.
“We look forward to the opportunity this partnership brings to provide refreshing and innovative beverage options to meet the diverse preferences of Indian consumers.”
The agreement between RCPL and Elephant House underscores a shared commitment to excellence and innovation, empowering both organizations to capitalize on synergies and amplify their market presence.
RCPL’s vision is to offer Indian consumers a wide portfolio of globally recognized brands and products that stand out for their exceptional quality and value. In addition, RCPL is rapidly scaling up its multi channel operations to reach more consumers across diverse markets.
The company, currently, boasts a versatile FMCG portfolio comprising iconic beverage brands including Campa and Sosyo Hajoori, an extensive confectionery range from Lotus Chocolates, Toffeeman and snacks such as Alan’s Bugles and Masti Oye apart from Sri Lanka’s leading biscuit brand Maliban, and staples & daily convenience products under the Independence brand. In home and personal care, it has products such as dishwashing liquids, laundry detergent, soaps and toilet cleaners.