Sri Lanka Targets UAE as Key Tourism Market

Sri Lanka made a significant presence at the Arabian Travel Market (ATM) 2024 in Dubai highlighting the island nation’s diverse attractions and offerings.

The Sri Lanka pavilion at ATM 2024 was organized by the Consulate General of Sri Lanka in Dubai in collaboration with the Sri Lanka Tourism Promotion Bureau (SLTPB).

Arabian Travel Market was one of the leading global events for the travel and tourism sector.

Over 41,000 attendees visited the annual trade show, which featured 2,300 exhibitors from 165 countries. This year, ATM was centred on the theme ‘Empowering Innovation – Transforming Travel through Entrepreneurship’.

The Sri Lanka pavilion was inaugurated by esteemed dignitaries, including the Ambassador of Sri Lanka to the UAE, Udaya Indrarathna, the Consul General of Sri Lanka to Dubai and Northern Emirates, Alexi Gunasekera, and the Chairman of SLTPB, Chalaka Gajabahu, alongside other key officials.

With over 60 travel agents, Destination Management Companies (DMCs), and leading hotels and resorts from Sri Lanka participating, the country aimed to showcase its unique tourism potential to the UAE’s diverse and cosmopolitan market and an international audience.