YouTube Shorts: A new short-form video experience for creators and artists

Alphabet Inc’s YouTube is rolling out its version of TikTok, a new short-form video service called Shorts, enabled within its video-sharing platform, Reuters reported.

YouTube will first test the feature in India over the next few days and then expand to more countries in the coming months, it said in a blog post on Monday. (https://bit.ly/3ho1q36)

YouTube’s new product, which will compete with Facebook’s Reels and TikTok, will let users record short mobile-friendly vertical videos and then add special effects and soundtracks pulled from a music library.

Shorts is a new short-form video experience for creators and artists who want to shoot short, catchy videos using nothing but their mobile phones, the blog post added.

YouTube’s entry into the short-form video service space coincides with TikTok’s ban in one of its biggest market, India, following the country’s escalating tensions with China.