Notice to Amazon for selling sweets as temple’s prasad

The Central Consumer Protection Authority (CCPA), an arm of the Union Consumer Affairs Ministry, has allegedly sent notices to Amazon India for selling sweets on its website under the name “Shri Ram Mandir Ayodhya Prasad”’.

The action is based on a complaint by the Confederation of All India Traders (CAIT) that Amazon is engaging in deceptive trade practices by selling sweets under the guise of Ram Temple Prasad.

Chief Commissioner of the CCPA and Union Consumer Affairs Secretary Rohit Kumar Singh examined the complaint and observed that various sweets or food products are available for sale on Amazon, claiming to be prasad of the Ayodhya Ram Temple.

“Enabling the sale of food products online that make false representations misleads consumers regarding the genuine characteristics of the product.

“Such practice falsely influences consumers to make purchase decisions they might not have otherwise taken, had the accurate attributes of the product been mentioned,” the Ministry said in a release.