Apple reveals its version of budget AI: the $599 iPhone 16e
Apple launched its latest low-cost model, the iPhone 16e, to grab a more significant share of the mid-range smartphone market and fend off rivals such as Samsung and China’s Huawei.
The new phone, which leaves behind the SE naming convention for Apple’s budget series, will take on popular Android smartphones at a time when consumer electronics makers are looking to add artificial intelligence tools to their devices.
The 16e will cost $599, a price tag that raises the entry barrier for new iPhone customers, but its features are closer to Apple’s flagships, such as a powerful chip to run Apple Intelligence, a set of features with access to ChatGPT.
Apple late last month forecast strong sales growth signaling that it will recover from a dip in iPhone sales as it rolls out artificial intelligence features to more regions and languages.
However, analysts have been cautious about the sales boost such tools could provide as the AI features are set to be launched in phases in some regions on its latest iPhone 16 line-up and the iPhone 15 Pro model.
According to Counterpoint Research, the sales of the SE model as a share of total revenue for iPhones have dropped from 10% from its introduction in 2016 to about 1% last year.
“The 16e will likely help Apple in cost-sensitive markets such as Europe and China where buyers tend to pay for phones upfront,” said Ben Bajarin, principal analyst at consulting firm Creative Strategies.
The iPhone 16e will be powered by the A18 chip used in more expensive models launched in September last year and will support Apple Intelligence out of the box.
It will be about $200 less expensive than the cheapest version of the iPhone 16 launched in September and available only in black and white colors, while the more expensive iPhone 16 models come in a slew of bright shades.
The 16e will also be the first device from Apple to feature the C1 chip, its first in-house modem designed for cellular connectivity, and a shift from chips made by Qualcomm.
Its camera system will have a 48-megapixel sensor and two lenses, one of which will be a two-times zoom lens integrated into the primary camera, but it will miss out on a wide-angle lens seen in more expensive models.
The 16e will have a notch at the top of its screen instead of a cutout around the front-facing camera that shows alerts and activities.
It also removes the camera control feature, a touch-sensitive button that can tweak camera settings, and is available on the iPhone 16 series.
Previous SE models were known for their smaller screen size, but the latest generation comes with a 6.1-inch display, the same as the least expensive iPhone 16 model.
This year’s much-anticipated update changes its slab design, nixing the physical home button and introducing Apple’s FaceID feature.
The iPhone 16e will be pre-ordered in 59 countries, including the US, China, and India, starting Feb. 21, with shipments beginning Feb. 28.
The SE model would be the last among iPhones to adopt the USB Type-C port for charging, leaving behind Apple’s proprietary Lightning connector and letting it return to the European Union market.
Apple had discontinued the third-generation SE model and iPhone 14 in the EU as the products did not conform with local laws requiring USB Type-C charging standards.